Making the most of selling your home

Making the most of selling your home

Selling a home is often a significant decision, both financially and emotionally. Because your home is your nest and your nest egg, it is important to balance both the numbers side of property ownership and feeling a sense of comfort about where you spend time and make memories. 

 In Raleigh, North Carolina, the real estate market has seen notable growth both in demand and thus the average home sale price, which could mean some great profits should you choose to sell and know where you will move. If the proceeds are used in the purchase of your next primary home, you may qualify to exclude up to $250,000 of that gain from your income or up to $500,000 of that gain if you file a joint return with a spouse. A successful real estate sale requires careful planning and execution. Whether you're upsizing, downsizing, relocating, or simply looking for a change, selling your home in Raleigh in 2024 can be rewarding with the right approach. Here is a top-level view of the steps needed to navigate the process effectively:

  1. Understand Market Dynamics:

Before listing your home for sale, it's essential to have a clear understanding of the current real estate market conditions in Raleigh, NC. Speak with a real estate advisor who can research recent sales data, analyze the trends in home pricing and days on market, and forecast the demand for homes in your area. Determining your priorities and balancing them with market knowledge will help create your timing and pricing strategy. Factors such as inventory levels, median sale prices, and average days on market can influence your pricing and marketing strategies.

  1. Prepare Your Home for Sale:

First impressions matter when selling a home and we only get one chance to make a first impression. A home has its greatest chance of selling in the first 30 days on the market. Take the time to prepare the property to showcase the best features and appeal to potential buyers. Nobody lives the way a home should be when on the market. Declutter, remove personal items that could make potential buyers feel like guests rather than the owner.  Your realtor should be able to help provide tips as well as professionals who can aid in organizing and pre-packing, deep cleaning, necessary repairs, and enhancing curb appeal. Professional staging and photography can also help present your home in its best light and attract more attention from buyers.

  1. Set the Right Price:

Pricing your home competitively is crucial for attracting buyers and maximizing your sale price. Work with a knowledgeable real estate agent who can conduct a comparative market analysis (CMA) to determine a fair and strategic listing price based on recent comparable sales, market trends, and the unique features of your property. An experienced advisor should be able to explain the nuances of different properties, whereas many algorithms only determine cost per square foot and may not consider the conditions or upgrades that can make a home more desirable. Real estate is both a science and an art. Pricing too high can deter buyers, while pricing too low may leave money on the table. Make sure your pricing strategy considers your priorities as well. For example, if you need to relocate for a new job and have a quick start date or have already gone under contract to purchase a new home, a quick time frame may be valuable to you. It may make sense to be more aggressive with the asking price if your timeline is short. 

  1. Develop a Comprehensive Marketing Plan:

When selling anything, high demand drives the price up. Think about how Taylor Swift concert tickets broke the internet. Effective marketing is paramount in order to reach a broad audience of potential buyers and generate interest in your property. Your real estate agent should create a customized marketing plan that leverages a mix of traditional and digital channels, including online listings, social media, email campaigns, open houses, signage, and networking with other agents. Highlighting the unique selling points and lifestyle benefits of your home and its location can help attract interested buyers. For my sellers, I launch a property to the market, including a unique neighbor open house experience, email campaigns to over 12,000 people, and hold agent open houses in addition to presenting it on the Sotheby’s International Realty website and the area multiple listing service.

  1. Evaluate and Negotiate Offers:

As offers are received, your real estate advisor should present them in a clear and organized manner so they can be evaluated equally. Review each one with your real estate agent to assess terms, conditions, and overall suitability. Consider factors such as the buyer's financing due diligence deposit amount, earnest money deposit, contingencies, waving of repairs, and the proposed closing timeline. Your agent can guide you through the negotiation process, advocating for your best interests and helping you secure the most favorable deal.

  1. Navigate the Closing Process:

Once you've accepted an offer, the closing process begins. This involves finalizing the sale agreement, coordinating inspections, appraisals, and any necessary repairs, and ensuring all legal and financial requirements are met. Work closely with your real estate agent, attorney, and other relevant parties to facilitate a smooth and timely closing. Be prepared to address any last-minute issues or concerns that may arise.

    7. Plan Your Next Move:

As you prepare to close the chapter on your current home, it's essential to plan your next steps. Whether you're moving to a new city, downsizing to a smaller home, or upgrading to a larger property, have a clear plan in place to alleviate stress and ensure a seamless transition. The decluttering process that occurred to position your property in its most favorable light can be the start of your move. The more that is accomplished before putting the home on the market, the less there is to accomplish while under contract.  Consider factors such as timing, logistics, and budgeting for moving expenses to make the process as smooth as possible. It always takes more time and energy to move than one thinks!

Selling your home in Raleigh in 2024 presents an opportunity to capitalize on the city's strong real estate market. Hiring an experienced real estate advisor can help you understand the market dynamics, prepare your home effectively, set the right price, and develop a comprehensive marketing plan to ensure your goals are achieved. Guidance through the offer process, both in evaluating the offers and negotiating favorable terms. From contract to close, navigation through the closing process is also required. A trusted and experienced Raleigh realtor can also help with your next move so you are positioned to successfully sell your home and embark on the next chapter of your journey with confidence. Raleigh continues to attract buyers seeking a high quality of life, and this has made it an attractive destination for home sellers. If you’re wanting to learn more about how to sell your home in Raleigh, contact me and I would be happy to help.

Work With Melanie

Moving is a big deal. Whether it's choosing a new home, negotiating a contract, or getting your current home ready for sale, market information and advice is key to getting the best results. Melanie provides the knowledge you need to make the decision that is right for you.

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